ROI are three letters that marketers like to talk about a lot. They stand for Return On Investment, which loosely translates as the amount of money you get back for the money you spend on advertising.
Simply put, if you spend £500 on a series of adverts, how many phone calls do you want to receive from that?
If you were to spend £500 on a series of adverts, how many sales do you need to make in order to get that money back? How many more do you have to make to actually get a profit out of it?
ROI is really simple basic stuff, but it is shocking how many people don’t pay close enough attention to it.