We see ads on a daily basis. They are served to us in between chunks of our favourite TV shows, by the side of the road, in our newspapers, before online videos, embedded into websites and over our car radios. If a form of media or information delivery exists, you can guarantee someone has thought of selling advertising space on it.
This also means that we are all very used to seeing adverts and equally good at ignoring them. We have to be. Unfortunately, that means if you are creating an advert to promote your business or a particular offer that you are running, then you’ve got your work cut out for you to get it noticed.
Let’s run through some simple tips on how to get those ads noticed by your target market.