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3 Reasons Why you Should Have a Company Website

There is a very valid argument that despite the rise of technology and the internet in general that most of the world’s trade still happens offline. Even with a lot of insurance companies, most of the sales come through the phone as opposed to the website.

With this argument, many people come to the conclusion that their company doesn’t need to have a website at all and that it will be a drain on resources for a very minimal amount of return. Let’s take a look at three reasons why that conclusion might be wrong and how a website can benefit you.

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Using LinkedIn for Networking

Social media is still a bit of a mystery to most people. Even those with social media as part of their jobs it can be a little mystifying. Networking itself is however a crucial part of developing your business and networking is something that computers have been excellent at for decades. The logical conclusion is therefore that computers should be good at helping you network.

From a business perspective, you can squeeze a huge amount of potential out of one social network in particular: LinkedIn. This is a highly business focused social network occasionally described as Facebook for you CV. It is a fantastic way of keeping up to date with people you have worked with in the past who might prove useful to your career or business in the future. I have spoken with several CEOs and business owners who have found it an invaluable tool in keeping up with people that they’ve met at conferences or seminars beyond collecting a simple business card.

Here are some tips on how to get started.

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5 Ways to Help you Get a Bank Loan

Getting the bank to loan you money has been a challenge lately thanks to hostile market conditions and a general reluctance of financial institutions to take chances on their customers.

Whilst this has made it much harder for a lot of small businesses to adequately grow their businesses, it is still possible to acquire a loan and there are a few things that you can do to help the process along. Back in September, the FSB published a guide to the five ways you can better encourage a bank to take a chance on you and we wanted to repeat this in case you missed it the first time.

A lot of these might seem like common sense, but it’s very solid advice that deserves to be spread so this is our summary.

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Health and Safety (Not) Gone Mad

Health and safety might not be the first thing that gets a priority with your small business, but sooner or later you are going to have to give some consideration to it.

Health and safety is a much derided phrase that gets thrown around with a lot of negative connotation attached to it. The more ridiculous over-reactions in this field tend to make headline news, but this is often because they are the exceptions. Even with some of those that seem ridiculous, the actual facts are rarely known.

For example, the infamous Stella Liebeck McDonald’s coffee cup case...

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Generating Interest Through your Ads

We see ads on a daily basis. They are served to us in between chunks of our favourite TV shows, by the side of the road, in our newspapers, before online videos, embedded into websites and over our car radios. If a form of media or information delivery exists, you can guarantee someone has thought of selling advertising space on it.

This also means that we are all very used to seeing adverts and equally good at ignoring them. We have to be. Unfortunately, that means if you are creating an advert to promote your business or a particular offer that you are running, then you’ve got your work cut out for you to get it noticed.

Let’s run through some simple tips on how to get those ads noticed by your target market.

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