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You and ROI

ROI are three letters that marketers like to talk about a lot. They stand for Return On Investment, which loosely translates as the amount of money you get back for the money you spend on advertising.

Simply put, if you spend £500 on a series of adverts, how many phone calls do you want to receive from that?

If you were to spend £500 on a series of adverts, how many sales do you need to make in order to get that money back? How many more do you have to make to actually get a profit out of it?

ROI is really simple basic stuff, but it is shocking how many people don’t pay close enough attention to it.

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